The oOlution story
REVOLUTIONIZING BEAUTY, CHANGING THE RULES
Uncompromising cosmetics
It all starts with one conviction: never compromise. Anne-Marie Gabelica refuses to choose between efficiency, naturalness and ethics.
With oOlution, she has invented a new way of caring for the skin that meets her exacting standards: innovative formulas that break all codes, are effective, 100% natural and uncompromising on her values (organic, vegan, palm oil-free and with returnable packaging).
Because taking care of yourself can and must do you good.
A revelation: changing cosmetics from within
In 2010, Anne-Marie was working for a major cosmetics group. She discovered a reality that revolted her: overly simplistic, standardized formulas, derisory quantities of active ingredients, and an industry that favors marketing over real effectiveness. She decided to leave everything behind to create a cosmetics revolution.
Her challenge? Integrate between 20 and 70 botanical active ingredients per skincare product to meet the skin's real needs. A totally new approach.
Visionary beauty, beyond labels
Creating revolutionary formulas is not enough. Anne-Marie wants to go further: beauty that respects both skin and the environment. She surrounded herself with experts and collaborated with the French Environment and Energy Management Agency (ADEME) to design ecological skincare products, from formulation to packaging. The result? A commitment rewarded by the Prix du Ministre de l'Écologie and a pioneering range of skincare products.
The first milestone in this adventure? Three years of development to create an iconic cream : La cream Hydratante Éclat, the embodiment of demanding, transparent cosmetics.
Hectares of forest saved
Liters
of palm oil saved
Plants in
our skin care products
Unused tons of oil
The brainchild of a committed biochemical engineer
Behind oOlution is a woman who grew up connected to nature. Anne-Marie Gabelica, an agricultural engineer in biochemistry, has always been fascinated by the intelligence of ecosystems and the power of plants.
Her commitment began as a teenager: fascinated by primates, she questioned major brands about their massive use of palm oil. Until she realized that 20% of this oil is absorbed by the cosmetics industry. A realization that changed everything.
From laboratory to TV set: raising the voice of fairer beauty
A few years after the creation of oOlution, Anne-Marie's commitment to education and transparency was noticed. Having become a reference in the field of natural well-being, she joined the TV program La Quotidienne (France 5), where for 4 years she shared her advice for more ethical consumption.
Today, as a mother of three, she is more convinced than ever that entrepreneurship must be a lever for a more responsible future. With oOlution, she defends cosmetics that really make a difference.
oOlution, more than a brand: a militant commitment
Since its creation, oOlution has proved thatanother way is possible. More than just skincare, our mission is to give every skin what it really needs to be healthier and stronger, without compromise, while protecting our planet.