Less bad, isn't better!
We are convinced that we can do tons of exciting things to build here and now a more intelligent world, a desirable future and a more harmonious life.
Eco-designed! What does that mean?
Another advantage of this method is that it doesn’t only focalize on one impact (for example greenhouse gaz emissions). On the contrary, the life cycle analysis of our products gave us a complete and very detailed vision of all of our impacts on the environment: air pollution, water pollution, energy consumption…
This analysis led us to rationally determine the primary actions to accomplish to be as effective ecologically as possible. Yes, at oOlution our environmental actions are based on science and not on marketing strategies!
More an eco-design starts earlier in the creation of the products, like at oOlution, the more it helps prevent effectively a large number of impacts. In all, we succeeded in reducing, at the source, our environmental impacts and thus all along the product’s life cycle. Isn’t that something? :)
We have to say that if oOlution is today the only cosmetic brand to have realized this type of analysis from the conception and on all its products, we hope to be a whole lot more very soOn.
We can do better!
We go beyond our commitments but we know we can still do better. Yes, we aren’t totally free of negative impacts but, we have a precise vision of the way we are going to reduce our impacts (it’s not because we’re not perfect that we can’t do better :)) Of course, it will take time but we’re on our way there.
For example, our eco-design study let us judge our different options for our packaging. At first we dreamed of plastic biodegradable bottles, which turned out to be technically impossible (but we haven’t totally given up!). The study took into account many other options: glass bottles, recycled, reusable and recyclable. All of the data on our impact let us choose wisely the option best fitted to our budget as a start-up that has less environmental impacts.
We thus chose bottles that are 100% recyclable with an existing and well-established industry. Yes our flasks are really 100% recyclable because made out of 100% recyclable plastic with a pump and a spring without metal to disable recycling it.