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How to know what’s really a natural fragrance?

By the 04 May 2020

What’s more natural than scents? Flowers, freshly cut grass, leaves, ocean spray: nature is scented! But today our daily lives are overrun with industrial artificial fragrances, from detergent to air fresheners or even cat litter… And, of course, our perfumes and beauty products. Artificial fragrances are hard to escape, with potentially harmful consequences on our health and the environment. So here’s our guide on how to know what is really a natural fragrance.

palm oil

Does responsibly sourced palm oil exist?

By the 10 June 2020

Shocked with photos of devastated forests and slaughtered orangutans, the image we have of palm oil has, deservedly, taken a hit. Despite its known consequences, palm oil remains the most consumed fat in the world, present in half of all supermarket products. But manufacturers assure us that their palm oil is responsibly sourced. A green palm-tree logo means we can guiltlessly stuff our faces with chocolate spread, right? Something about that just doesn’t add up…

naturals cosmetics

Natural cosmetics standards: can you really trust them?

By the 17 March 2020

Hidden behind their obscure names, like Norm ISO 16128, there’s a respectable intention: to internationally standardise how we define organic and natural cosmetics. Something to bring more transparency to the cosmetics industry, so that the consumer is better informed and protected. Sounds too good to be true. And after 6 years of work in over 30 countries we’ve conceived of a cosmetics standard that benefits… manufacturers. A prestigious award for their greenwashing, allowing them to boast about the naturalness of their petrochemical creams… We’ll tell you everything you need to know.